The first ARKET shop in Spain
Located at 26 Passeig de Gràcia, one of Barcelona’s most vibrant and central streets, ARKET’s first flagship store in Spain opened its doors last Thursday. Designed as an immersive shopping destination, this space is not simply a retail venue but a destination in itself, where architecture and design merge to create an inspiring and welcoming environment, reflecting the essence of “More beautiful everyday goods,” coined in 1919 by Swedish artist Gregor Paulsson.
Respecting, and enhancing, the ornamental richness of the façade, and adapting the interior spaces to the structural singularities of the building, upon crossing its entrance, visitors are greeted by a spacious double-height area bathed in natural light filtering through large windows. This bright and clear atmosphere invites discovery of a world where fashion and Scandinavian design harmoniously intertwine with Barcelona’s vibrant culture.
A striking installation of wood and marble dominates the lobby, embodying the minimalist and elegant aesthetic of the Swedish brand. This design evokes the brand’s philosophy, deeply influenced by the Nordic modernist movement of the 20th century. This initial space is just the prelude to the unique shopping experience that unfolds inside.
Every corner of the store has been carefully designed to offer a spacious and organized layout, with areas dedicated to fashion for men, women, and children, as well as home and wellness products. The wide aisles and architectural clarity make for a fluid and enjoyable exploration.
The store café, located at street level, is a bright and modern retreat where visitors can enjoy organic and sustainable products in an environment that fosters relaxation and conversation. This space reflects ARKET’s values of sustainability and community, offering a friendly and casual welcome to customers, as has become characteristic of H&M Group stores.
The store not only stands out for its beauty and functionality but also for its commitment to sustainability. Incorporating energy-efficient systems and eco-friendly materials, ARKET promotes a conscious and environmentally respectful lifestyle, inviting visitors to immerse themselves in a world where everyday beauty is a tangible reality, as we have reflected in our project.